Uses and Advantages

Since the introduction of the BusinessCard CD the applications of this incredible new marketing tool are continuing to expand. It has become remarkably successful around the world in driving traffic to websites and is being used daily in new applications. It has brought a new definition to the word “business card.”

Internet companies use them to link to a website to launch new sites or to drive new customers to existing sites. Marketing Directors distribute them at trade shows; Product Managers use them to introduce new products; manufacturers distribute their catalogs on them, linking them to their order department via the web to download orders.

They can contain corporate profiles and portfolios or be used to accompany an Annual Report. It can include a tour of a company’s facility or highlight a manufacturing plant. It can announce new products and demonstrate their uses.

Hotels use them to promote their property and can include a video or interactive tour of the resort. It can be packaged as a postcard and sold in the gift shop or customized to send to meeting planners to promote the meeting facilities and superb restaurants.

They can be used as invitations to special events, both corporate and personal, or even as tickets to special events. The hidden benefit of the leftover ticket is its ability to be played as a CD after the event.

The uses are endless, constrained only by one’s imagination. Listed below are some of the more general uses.

Applications

Artist’s Portfolio
Brochure
Business Plan
Business Cards
Catalogue
Corporate Profile
Customer Service Tool
Direct Mail Piece
Fan card for sports (players & profiles)
Full Sales Presentation
Game Promotions
Grand Opening Invitation
Greeting Card
Holiday Promotion
Medical Card introducing/educating a new drug to doctors
Media Kit or Rate Card
Multi-Media Presentations
PR or Image Enhancement
Press Release
Press Kit
Product Launch
Promotional Item
Public Relations Tool
Sales Proposal
Software Introductions
Special Announcement (wedding, birth, bar mitzvah, etc.)
Website Introduction

Advantages

• Can be linked directly to a company’s website
• Will be kept 80% longer than a traditional business card or brochure
• 85% of those who play the Business Card CD link to the website(s) on the CD
• Costs can be lower than traditional advertising costs
• Are multi-sensory, resulting in a more memorable and effective presentation
• Will enhance a company’s image through the use of technology Can be
• Self-Loading
• Self-Running
• Cross platform compatible - IBM and Apple Mac compatible
• Packaged with music, multi-media, video, voice over, animation and more.